(Source: Bangkok Post | July 3, 2015)
Siam Piwat Co, the operator of Siam Center and Siam Paragon, is competing head-on with other Asean retail operators to attract foreign tourists to spend at their malls.
The company has formed a strategic partnership with GlobePass, an Asia-Pacific alliance network of financial institutions with 33 million members worldwide.
Siam Piwat also plans to spend 720 million baht to stimulate a shopping spree at two of its malls – Siam Center and Siam Paragon – in the second half this year.
Like many of its Asean neighbours, Thailand relies on tourism as a core sector to help generate income and drive the economy.
In the first five months, the number of foreign visitors to Thailand rose 24% to 12.4 million, generating 592 billion baht in tourism revenue, with 1.4 trillion from foreigners/
She said the company would lunch attractive marketing campaigns, adding that its two majors malls receive about 150,000-200,000 visitors everyday, with 30% of them foreigners.
“The top five tourist markets visiting our complexes are Hong Kong, China, India, the UAE and Japan,” said Ms. Mayuree. Japanese visitors show high purchasing power, she said.
One campaign initiated in collaboration with GlobePass is the “World-Class Privileges Exclusive to GlobePass Members & Thai Airways Passengers.” GlobePass members or travellers from Japan, South Korea, China, Taiwan, Malaysia, Indonesia, Vietnam and the Philippines to Thailand, as well as from Thailand to those countries, will receive shopping privileges and prizes.